The news today that eBay's mobile sales for this Holiday season reached $230M, up 166%, is pretty tremendous for the mCommerce geeks out there. Especially with highlights like this past Sunday's mobile sales of $13M, up 13% over their eBay's Cyber Monday sales.
- Holiday Spending focusing on High-End products
- Major Sporting Events driving mobile purchases
- Mobile Gaming, especially around Valentines Day
- Must-Have gadgets like the iPad and iPhone4
- The Clothing & Accessory category
This list will be different next year: it will include the impact of Local Inventory Visibility.
One thing we don't see (yet) from these wonderfully accessible infographics and reports is an analysis of how the recent Milo acquisition has impacted this Holiday's Mobile Sales. It was reported last week that eBay was quick to launch GiftsNearby. Surely this service brought in only a small percent of the whopping 166% increase in mobile sales - but exactly how it was used by consumers (ie., to what degree did it drive in-store traffic?) is still yet to be unpacked and shared.
That's the mobile story I look forward to most in 2011.