One of the key points in this presentation happens on the 33rd slide -- the issue of developing the Charisma within your brand. Seems like a point that's very attractive to bloggers, like Rohit Bhargava, one of the members of the 360 Digital Influence Group at Ogilvy. He recently wrote this book, and not having read it yet -- it seems like it's concentrating on this same responsibility.
The second key point in the Brand Gap presentation is the call for a brand building via a collaborative structure, from an Integrated Marketing Team, which begins on slide 58. The point that is missing from the presentation is the issue of "Transformative Design," wherein the product IS the message. More on that issue in a later post.