CollectiveLab

The Lowest Below-the-Fold Links in the History of eCommerce

 

I have to say I'm extremely proud of today's creative on BrooksBrothers.com.  It represents, as far as I am aware, the lowest below-the-fold links in the history of eCommerce.  As a User Experience professional that is quite a feat.

Where the fold actually is obviously depends on your browser and your monitor resolution, but if, for the sake of argument, we place the fold at around 600 pixels, then the shopping links for the only creative on this page are 7,193 pixels further below.

The creative will stay up on the site for 3 days, and I am obviously looking forward to the click through rates, the heat-maps we'll get from CrazyEgg, and all of the analytics surrounding each element of the experience.  At this point we're already seeing a lot of Social Media buzz around this promotion - as the emails (which are as long as the homepage) just went out.

Needless to say we do not expect to sell many $2,000 Polo Box Sets - it's just a hook - but clearly I think it's a damn clever one.

 

 

Killing Off The Page

BEFORE:

AFTER:

Just stumbled on this - an article about the rise of casual gaming in today's NYTimes - where the image area featured a simple game.  Rather than simply bang away at oncoming asteroids - it allowed me to kill off various elements of the page - subnav elements, ads, related articles, Facebook recommendations, etc..

I guess what made me happiest is that I came across this naturally - not from social, or from a relatively unecessary and poorly written blog post.

Ideas List: Gmail Snooze Button for Holiday Spam

So during the holidays the retailers send you more than the usual dump of emails.  I don't really want to Unsubscribe from all of em - but I'd like a little break from the barrage that's been steadily intensifying over the past few weeks.

That's why I propose Gmail to give me a Snooze button that I can apply to the worst offenders.  I'd like their messages to go into a separate folder - not Spam, but some sort of holding cell - for a designated period of time - until lets say until Jan. 15th.  At that point the filter will unlock and emails from these brands will come back into my inbox as before.

Google is actually in the business of selling it's users to brands and marketers, not giving it's users the ability to hide themselves (even temporarily) from the deluge - nonetheless this'd be a nifty gift this holiday season ...

Tesco QR Codes in Korea

Augmented Reality on Tablets

 

Well, at least I know some of the ideas I've bandied about with friends will be developed.  Still makes me greet "speculative" videos like these with a combination of excitement and frustration.

I intentionally did not post about my interest in using tablets to mock up furniture arrangements (@ 1:17 in the above) because it's such a no-brainer that it simply will get built, and it'd be fun to be the team to partner with the major brand that does it first.  

But I did post about using Kinect to help build Ikea furniture, much like the "help plugging in a router" example (@ 0:21 in the above).  I love the application of AR to areas such as home repair.  I'd definitely purchase a tablet version of Time Life's Fix-it-Yourself Manual (especially because I'd be confident that it's kept up-to-date).

So - kudos to the team at Metaio for pushing this stuff.  Hopefully our paths will cross! 

Ideas List: Urban Break-Up

About 6 years ago I was toying with the idea of start a clothing-line that would follow the relatively new (at the time) style of camouflage called "Break-Ups," which take a quasi-photographic representation of a forest-type.  I was obsessed with them and had Mossy-Oak Breakup pattern on nearly everything I could get my hands on; hoodie, gloves, full ghillie suit, duct tape, etc.

My spin was we'd apply this pattern-making graphic approach to the communities/landscapes of urban environments.  Create an 8-mile Break-Up (Eminem), Queensbridge Break-Up (Nas), Marcy Projects Break-Up (Jay-Z).  Then get deeper with it, make a Marcy Project Hallway Break-Up, or a Marcy Stairwell Break-Up.

Further, an Interior/Exterior Bentley Arnage Break-Up, with a reversible jacket/trackpants.  Or, more cheaply, an Escalade Break-Up. 

Was thinkin these would be debuted in videos and initially kept extremely exclusive, limited edition versions for particular artists and the neighborhoods they came up in.  And I'd tell people about this and they'd say I should do it and ultimately I'd just shrug, more happy just to tell the story.  Making sniper-gear for urban youth is probably not the game I want to get into.

 

Ideas List: High Five Machine

I'm thinkin I need a rubberized suction-cup desk-mounted hand to slap when I've done something worthy of a high-five, like when I've composed a great E-Mail.  Possibly mounted to the door-frame so I could really haul off on it.  Possible audio component, ie., I record a positive phrase into the thing so that when I slap it, it hollers somethin super upbeat back at me.

I created the above years ago.  Note the rear-view, tensile properties afforded by paper-clip and cardboard-engineered assemblage.  Yeah okay it didn't work so well.

Was thinkin of posting this notion to AliBaba and see if I can get some cats in China to make a proto.  Eh.

Mobile + Holiday + Local Product Visibility = ?

 
The news today that eBay's mobile sales for this Holiday season reached $230M, up 166%, is pretty tremendous for the mCommerce geeks out there.  Especially with highlights like this past Sunday's mobile sales of $13M, up 13% over their eBay's Cyber Monday sales.

An article in Mobile Marketing Watch breaks out the "global mobile shopping moments" of 2010:

1. Holiday Spending focusing on High-End products
2. Major Sporting Events driving mobile purchases
3. Mobile Gaming, especially around Valentines Day
4. Must-Have gadgets like the iPad and iPhone4
5. The Clothing & Accessory category

This list will be different next year: it will include the impact of Local Inventory Visibility.

One thing we don't see (yet) from these wonderfully accessible infographics and reports is an analysis of how the recent Milo acquisition has impacted this Holiday's Mobile Sales.  It was reported last week that eBay was quick to launch GiftsNearby.  Surely this service brought in only a small percent of the whopping 166% increase in mobile sales - but exactly how it was used by consumers (ie., to what degree did it drive in-store traffic?) is still yet to be unpacked and shared.  

That's the mobile story I look forward to most in 2011.

My (Apple Fanboy) T-Shirt Design

Given an unfortunate predisposition toward Apple I threw this design together. If it's not abundantly clear - the point here is that 326dpi is the resolution for the much touted Retina Display on the new iPhone 4, and potentially upcoming iPad 2.

Ideas List: Hip Hop + Children's Books

The notion is simple and I've got to believe it's been done or being done or basically in the works.

There are certain hip hop artists who combine amazing flow with a ridiculously personable, accessible voice.  We should deploy these cats to read children’s books for a whole slew of ages.  From Goodnight Moon to The Velveteen Rabbit to James and the Giant Peach.  Obviously they'd crush any Shel Silverstien or Dr. Seuss.

Man what I'd give to hear these books read by Posdnuos, Pete Rock, Grand Pubah, Chubb Rock, MF Doom, Eminem, Ludacris.  And, needless to say, this wouldn't be a bad thing for the kids either.